A strong year, a soft August, and a plan for the fall.
scroll for the big picture ⌄
The year at a glance
The floor rose all year. August is testing it.
$0last 12 complete months
74 → 99accounts buying per month
~$34kAugust, on pace
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~$34k
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Shipped orders only; samples never counted. Hatched = August so far; the dashed outline is the projection.
The down month, addressed
August is down 32% from July. Here's the honest read.
−9%last year's July→August dip
−32%this year's, on pace
So this is more than a seasonal breather — last August only gave back 9%. And it has names: Golden Grail–Airport Way is buying chews at 11% of its usual pace (its Kites buying hasn't budged), Hotbox Farms has been silent since April, Treasure Valley is at half pace. Accounts clearly off their own pace — stalled, or under 60% of normal — are draining about $105k/yr of run-rate, while risers led by The Bud House add back about $101k. (Accounts still at 60%+ of pace aren't counted: August isn't finished, and orders land late in months.) The floor still holds above last August's $31k, but grounded is grounded: the dip is real, it's concentrated in accounts you can name and call, and September settles whether it was a lull or a turn.
The counterweight
The buying base kept widening all year.
Accounts buying each month, Aug 2025 → Jul 2026. Breadth is this brand's engine — and it hasn't stalled.
What the people are saying
The themes, from 325 notes across 134 accounts
The fans"Moving well, customers loving them" · "picked up substantially" · "a steady mover" — praise outruns "it sits" about two-to-one.
What customers ask forFlavors by name — Original Fruit repeatedly, Sour Fruit "moving the quickest" — plus a standing grape request and CBN interest.
Who they say it’s forOlder, cautious, low-dose customers; the 2.5mg bite is named as the reason it fits that shelf.
The cooler voices"Slow, but we’re glad to have it" · "Magic Number outsells it" · settled edible menus see no gap to fill. At a few doors, aging stock came back.
The "no"sAlways the account’s own budget or timing — no account in the record criticizes the product itself.
Where the money moved
Very little is missing — the churn is small and shallow.
+$177k
90 grew
+$73k
84 new
−$17k
22 faded
−$23k
42 stopped
But the soft patch is recent: the accounts that mattered went quiet in the last few months — led by Hotbox Farms ($15k lifetime, last order April). That's the connection between this chart and the August dip.
The accounts behind the dip:
Golden Grail - Airport Way Wholesale (11% of pace), Hotbox Farms LLC - Wholesale (quiet since Apr), Treasure Valley Cannabis Company (52% of pace), Oregrown - Redmond (53% of pace), Virgin Leaf | Tumbleweed Cannabis Co LLC (quiet since Mar), Nebula Cannabis - Portland (Powell Blvd) (quiet since May), Stinkin Budz (Sweet Angel) (quiet since Feb), Grasslands Dispensary (quiet since Apr), The Greener Side (quiet since May), Green Lion - Johnson Creek (31% of pace), Knotty Leaves (quiet since May), Virgin Leaf | Stone Age - SE Division (quiet since May), The Farmacy LLC (quiet since May), Otis Collective (quiet since Apr), Truly Pure (quiet since Apr), Cookies - Portland (7th Ave) (46% of pace), Tokyo Starfish - Bend (3rd St) (quiet since Sep), Union (quiet since Apr), Hyroot Organics (quiet since Apr), Broadway Cannabis Market - Lake Oswego (58% of pace), Todays Herbal Choice - Tillamook (quiet since May), Emerald Triangle Dispensary - Merlin (quiet since Nov), Green Knottz - Madras (quiet since May), Emerald Triangle Dispensary - Klamath Falls (Hwy 97) (quiet since Nov), Kush Cart (49% of pace), Oregon Weedery (59% of pace), Mint Cannabis Co - Hillsboro (22% of pace), Sensible Cannabis - NE 40th (24% of pace), Budz Cannabis Superstore (51% of pace), Hierba Buena 420 (51% of pace), plus 52 more that are either small or still at 60%+ of their usual pace — likely just month timing.
The plan
September's calls, spread across the team.
AlisiaGreen Cross Cannabis River Rd (untouched — $71k all-brand) · Oregon Cannabis Co (untouched — $65k all-brand) · The Weeds (untouched — $56k all-brand) · OG Collective - Salem (Hawthorne Ave) (untouched — $43k all-brand) · Preserve Oregon - Commercial (untouched — $36k all-brand)
JamesThe Spot - Medford (Crater Lake) (untouched — $28k all-brand) · Top Shelf Wellness Center - White City (win-back — was $4k/yr) · Emerald Triangle Dispensary - Merlin (stalled since Nov) · Emerald Triangle Dispensary - Klamath Falls (Hwy 97) (stalled since Nov) · Budz Cannabis Superstore (at 51% of pace)
ChristopherOregrown - Redmond (at 53% of pace) · Home Grown Apothecary (untouched — $31k all-brand) · Smoke on the Mountain LLC (untouched — $29k all-brand) · Nebula Cannabis - Portland (Powell Blvd) (stalled since May) · Virgin Leaf | Stone Age - SE Division (stalled since May)
LoganSomewhere (untouched — $48k all-brand) · Green Lion - Johnson Creek (at 31% of pace) · The Farmacy LLC (stalled since May) · Truly Pure (stalled since Apr) · Cookies - Portland (7th Ave) (at 46% of pace)
GregGolden Grail - Airport Way Wholesale (at 11% of pace) · Hotbox Farms LLC - Wholesale (stalled since Apr) · Treasure Valley Cannabis Company (at 52% of pace) · Virgin Leaf | Tumbleweed Cannabis Co LLC (stalled since Mar) · Broadway Cannabis Market - Lake Oswego (at 58% of pace)
The relationship playColumbia Wholesale, quiet since late 2024, operates The Bud House and Weedology — and The Bud House is the fastest-rising chews account. Walk back in through the live door.
That's the candy
Now meet the kite.
Sales figures from Marjin order history (shipped sale lines, samples never counted) · themes from 3,209 rep notes, Jan–Aug 2026 · data as of Aug 21, 2026
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Kites · the year in three taps
A record year riding a rhythm — and August is the exhale.
scroll for the big picture ⌄
The year at a glance
Build to a summer peak. Then the exhale.
$0last 12 complete months
+39%vs the 12 before — every month beat its year-ago month
~$72kAugust, on pace
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~$72k
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Shipped orders only; samples never counted. Hatched = August so far; the dashed outline is the projection — below June and July, above every other month the brand has had.
The down month, addressed
August is down 15% — and last August was down 18%.
−18%Jul→Aug last year ($69k → $56k)
−15%Jul→Aug this year, on pace ($84k → ~$72k)
Two years running, this brand has peaked in July and exhaled in August by a nearly identical fraction. That looks like a rhythm, not a stumble — last year the exhale was followed by a choppy fall, a winter trough, and a spring rebuild to new highs. The grounded way to hold it: expect the same shape, at a higher level, and judge September against last September ($59k) rather than against July. If September lands under its year-ago month, that's the first real warning sign this year would have shown.
The counterweight
More accounts are buying than ever before.
Accounts buying each month, Aug 2025 → Jul 2026. The base under the wave keeps getting wider.
What the people are saying
The themes, from 477 notes across 152 accounts
The fans"They love Kites here, displays look great" · "doing well" — praise outruns complaint better than two-to-one where accounts describe performance.
Why they say it worksValue customers respond to the strength-for-price math; wide-variety shelves see customers walk out with more than one pack; better placement gets credited for better sell-through.
The criticsA small set say quality doesn’t justify price — "tasted trimmy," "burned super quickly." Reps answer that input material has been stepped up; a couple of critics agreed to taste again.
The fence-sitters"Liked them, worried they’ll sit" · "locked in with my current brands" — interest present, blockers are their budgets and timing. When one tips, the order lands within days.
Category contextA few accounts say pre-roll packs are struggling storewide for them — the whole shelf, not just ours.
Where the money moved
Growth with real churn underneath.
+$191k
64 grew
+$109k
77 new
−$49k
24 faded
−$36k
24 stopped
A few big names drive the decline — 14 accounts are $58k of it — and none of the stopped accounts has closed. Every name is winnable.
The accounts behind the dip:
Sweet Relief Natural Medicine - Astoria (28% of pace), Truth Dispensary #2 - Center St (35% of pace), Sensible Cannabis - Milwaukie (41% of pace), CannaKing Marijuana Dispensaries (quiet since Jan), Cured Green (quiet since Feb), Green Muse LLC (quiet since May), High Quality Compassion - NW 9th St (quiet since Dec), Trees Oregon LLC - Portland (Corbett Ave) (29% of pace), Nebula Cannabis - Portland (Powell Blvd) (13% of pace), SpaceBuds the Dispensary - Eugene (quiet since Feb), The Canna Shoppe - N Anchor Way (51% of pace), Green Gratitude by Herban LLC (57% of pace), Love Buzz - Portland (Glisan St) (49% of pace), Alternative Remedies (quiet since Dec), Cannabis & Glass (quiet since Oct), Jamaica Joels (quiet since Oct), Bridge City Collective - Grand Ave (quiet since May), Vernonia's Natural Choice (quiet since Dec), The Jointery (quiet since Dec), Truth Dispensary #1 - 1735 Lancaster (52% of pace), Sweet Relief Natural Medicine - St Helens (41% of pace), Central Organics (59% of pace), The Green Front - McMinnville (Hwy 99) (54% of pace), Bridge City Collective - Williams Ave (57% of pace), High 5 Cannabis (quiet since Jan), Good Times (quiet since Dec), Power Plant - Portland (Thurman St) (57% of pace), Holy Grail Pharms (quiet since Apr), Oregon Euphorics (quiet since May), Golden Grail | Local Leaf (quiet since Oct), Golden Grail | Belushi's Animal House (quiet since Sep), Oregon Cannabis Mart (quiet since Nov), plus 22 more that are either small or still at 60%+ of their usual pace — likely just month timing.
The plan
September's calls, spread across the team.
AlisiaOregon Cannabis Co (untouched — $65k all-brand, zero Kites) · OG Collective - Salem (Hawthorne Ave) (win-back — was $4k/yr) · Stokes Cannabis Dispensary (untouched — $35k all-brand, zero Kites) · Todays Herbal Choice - Molalla (untouched — $32k all-brand, zero Kites) · Truth Dispensary #2 - Center St (at 35% of pace)
JamesCannaKing Marijuana Dispensaries (stalled since Jan) · SpaceBuds the Dispensary - Eugene (stalled since Feb) · Jamaica Joels (stalled since Oct) · Bud Bros LLC - Cave Junction (win-back — was $2k/yr) · High 5 Cannabis (stalled since Jan)
ChristopherHome Grown Apothecary (untouched — $31k all-brand, zero Kites) · Nebula Cannabis - Portland (Powell Blvd) (at 13% of pace) · The Canna Shoppe - N Anchor Way (at 51% of pace) · Green Gratitude by Herban LLC (at 57% of pace) · Central Organics (at 59% of pace)
LoganMaritime Cafe (untouched — $53k all-brand, zero Kites) · Cannabis Nation - Oregon City (untouched — $40k all-brand, zero Kites) · Sweet Relief Natural Medicine - Astoria (at 28% of pace) · Oregons Finest - Pearl (14th Ave) (win-back — was $3k/yr) · Sensible Cannabis - Milwaukie (at 41% of pace)
GregSumpter Nugget (win-back — was $4k/yr) · Top Crop Cannabis - Ontario (Lic #E5DC) (untouched — $31k all-brand, zero Kites) · Treasure Valley Cannabis Company (win-back — was $4k/yr) · Cannabis & Glass (stalled since Oct) · Golden Grail | Local Leaf (stalled since Oct)
The two wildcardsHigh Quality Compassion — the stop traces to a pricing mistake already being repaired. And Columbia Wholesale ($10k/yr at peak, quiet since Dec 2024): effectively an untouched door again, and they operate The Bud House and Weedology — both live relationships.
That's the kite
Now taste the candy.
Sales figures from Marjin order history (shipped sale lines, samples never counted) · themes from 3,209 rep notes, Jan–Aug 2026 · data as of Aug 21, 2026